Readership Profile
11/04/2009 12:00:00 a.m.
We are the eyes and ears for inner Wellington on our city's theatre, arts, and entertainment scene.
Whatever
is happening in the city, a new show, a book launch, a sporting event,
a dance rave, council elections, a new band, or a new business opening,
Capital Times has the information. We've had it for 35 years now.
Capital Times is published weekly on Wednesdays. It is home delivered to inner city letterboxes in Oriental Bay, Thorndon, Kelburn, Mt Victoria and Roseneath. It is also distributed to cafes, retailers, and entertainment and recreation venues throughout the city and suburbs.
Commuters find it at the Wellington Railway Station, new arrivals pick it up at Wellington Airport, and it's read by visitors at all the inner city hotels and motels.
We are an easy way for advertisers to reach Wellingtonians and visitors to the capital.
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We have a surveyed readership of 62,000 (member of the Audit Bureau of Circulation).
Our latest survey showed:
• 93% of our readers read Capital Times to find out about events on in Wellington.
• 85% of our readers regularly read our film reviews and information.
• 88% of our readers regularly read our performance reviews and information.
• 93% of our readers have enquired about or attended an event they have seen in Capital Times.
• 77% have enquired about or purchased a product they have seen in Capital Times.
• 89% Of our readers regularly read What's On.
• 85% Of our readers choose to pick up a paper to read which means your advertising message has a receptive readership.
• The vast majority of our readers are in the 21-59 years age group, equally male and female, and 41% have incomes in the $50,000 to $100,000 bracket.


