Wellington goes bananas
The capital city is going bananas for bananas.
All Good Fair Trade bananas, retailing in 19 city locations, sell in Wellington at a higher rate per supermarket than anywhere else in the country.
“It’s similar to free-range eggs and pork. After a while people commit and buy into the idea,” All Good Organics manager Matthew Morrison says. “You go one way and don’t turn back.” The Auckland-based store started importing Fairtrade bananas from Ecuador in 2008.
Earlier this year the company went national with its sales.
But in July, All Good Organics was struggling to reach its monthly selling target of 100,000 bananas, allowing them to order in a second shipment and keep the company running.
Now, things have picked up and the company has sold nearly 450 tonnes of the yellow fruit throughout New Zealand.
The bananas are stocked in most New Worlds, as well as Moore Wilson’s and some organic grocers.
Though exact statistics aren’t known, around 30 percent of the country’s fair trade bananas are imported to Wellington.
Morrison says bananas sell well in the city because of its Fairtrade status. Wellington and Dunedin are the only cities in the country that actively support Fair Trade via government acknowledgment.
The produce is sourced from a co-op of 430 farms from the El Guabo region in Ecuador.
Other Fairtrade products available in the city include coffee, chocolate and sugar.
All Good Fair Trade bananas, retailing in 19 city locations, sell in Wellington at a higher rate per supermarket than anywhere else in the country.
“It’s similar to free-range eggs and pork. After a while people commit and buy into the idea,” All Good Organics manager Matthew Morrison says. “You go one way and don’t turn back.” The Auckland-based store started importing Fairtrade bananas from Ecuador in 2008.
Earlier this year the company went national with its sales.
But in July, All Good Organics was struggling to reach its monthly selling target of 100,000 bananas, allowing them to order in a second shipment and keep the company running.
Now, things have picked up and the company has sold nearly 450 tonnes of the yellow fruit throughout New Zealand.
The bananas are stocked in most New Worlds, as well as Moore Wilson’s and some organic grocers.
Though exact statistics aren’t known, around 30 percent of the country’s fair trade bananas are imported to Wellington.
Morrison says bananas sell well in the city because of its Fairtrade status. Wellington and Dunedin are the only cities in the country that actively support Fair Trade via government acknowledgment.
The produce is sourced from a co-op of 430 farms from the El Guabo region in Ecuador.
Other Fairtrade products available in the city include coffee, chocolate and sugar.
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